Nemo swims into the hearts of a new generation of children with a re-release in theaters and on Blu-Ray/ DVD. Retailers can “Find” Nemo Pillow Pets® Plush in Q1 2013. He’s sure to make a splash on store shelves. Launch date: February 2013.

Pillow Pet Dream Lites turns darkened rooms into a starry sky instantly. Simply press the button it projects a starry sky on the ceiling and walls. Creates a magical and tranquil environment that helps kids ease into a restful sleep. Built in timer shuts off after 20 minutes. Folds up into a pet or opens to lay flat. All the DreamLites come with 4 light options steady blue, amber, or green and the 4th is all three colors that transition every 4 seconds continually in a loop. The face of the particular pet is also projected along with the stars.
— As of 7/30/2012 this product had 4.1 out of 5 stars from 10 reviews on Amazon.com. Pros: Projects the stars well; good battery life. Cons: Hard plastic tops means they aren't very snuggly.

A super-soft chenille plush folding stuffed animal.  Starts out as a plush pal, then un-velcro its belly, and it quickly becomes a pillow. The line includes a neon dog, neon monkey, and a neon hippo. 18" (mini 11 inch also available). Launch date: 2012.

Pillow Pets held a contest for kids to write about their Pillow Pets. They chose a winner, and this set includes her original, published story, along with a cozy elephant Pillow Pet. Launch date: 2012.

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Pillow Pets Gives Back line was inspired by pediatric cancer patient Jacob McConahay. He received a plush Pillow Pet as a gift, and decided that he wanted to provide his friends undergoing cancer treatment at the center with him a pillow pet, too. This comforting and cozy St. Bernard preserves his memory, and comes along with a heartwarming story book. Launch date: 2012.

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From the original My Pillow Pets, this Extra Cuddly, Friendly Butterfly is made of soft pink plush fabric. Open the Velcro closure and use as a pillow. Close the Velcro closure and to have a soft plush friend.
— As of 12/13/2011 this product had 4.9 out of 5 stars from 7 reviews on Amazon.com

"It's a Pillow, It's a Pet" is more than just a jingle, it has branded the name Pillow Pets™ in millions of households. With a strap that closes underneath to transform the pillow into a friendly pet, Pillow Pets plush are an ideal travel pal, naptime buddy and all-around cuddly friend. The iconic stuffed animal is just one part of the Pillow Pets family of products which also includes books, games and video games, hats, blankets, and slippers. Launch date: September 2011.

Pillow Pets Dreamland Adventure Game and the Pillow Pets Dreamland Matching Game. Children can set sail on an exciting journey through seven continents as they race to enter My Pillow Pets Dreamland. Along the way they encounter adventures, adorable My Pillow Pet friends, and even some pitfalls. The Dreamland Matching Game hones children’s memory skills and focus as they try and match some of their My Pillow Pet favorites.
Awards: 2010 Top 10 Holiday Toys for Toys R Us; Hot Dozen by FunFare Magazine (2010); iParenting Media Excellent Product award (2009); Mr. Dad Seal of Approval (2009); Dr. Toy Best Vacation Products (2009).

Pillow Pets plush folding stuffed animals are suitable for all ages - from toddlers to teens, expectant mothers to grandmothers! Whether you choose a jungle animal, farm critter or sea creature or all of the above Pillow Pets plush products are all cute and cuddly.
— As of 10.25.2010, this product had 5 out of 5 stars from 2 reviews on ToysRUs.com and this product was listed No. 28 in ToysRUs.com's best-selling toys.

Bedrock Buddies are Pillow Pets straight from the pre-historic ages. Children can revisit the land of dinosaurs with these super-soft plush creatures that are snuggly companions for imaginative play and comfy pillows for bed, television or travel time. Bedrock Buddies include Pterodactyl, Triceratops and T-Rex pets. "The My Pillow Pets products have been safety tested and use high quality chenille to make a snuggly soft toy and pillow," Heidi Niehart, Director of Sales and Marketing for CJ Projects told TDmonthly.
Awards: 2009 Dr. Toy Best Vacation Product; 2009 iParenting Media Excellent Product Award; 2009 Mr. Dad Seal of Approval

This 18" ladybug is made of soft red and black plush. Open the velcro closure to use the bug as a pillow, then close the velcro to create a soft pet.
— According to Cynthia Wyatt, president of Totally Thomas Toy Depot in San Diego, My Pillow Pets were on the store’s top-10 best-seller list in July 2010. “Soft and cuddly!” she told TDmonthly. “They are the perfect pal for naptime and nighttime. They sell well … when we can get them, that is!”
— As of 8.03.2010, this product had 3.5 out of 5 stars from 23 reviews on Amazon.com and was No. 11 in the top 100 best-selling toys and games. PROS: Soft, cuddly and kids respond well to it. CONS: Some parents questioned whether it is actually washable.
— Want this? As of 05/06/2011, this product was available for purchase at Toys & Co.

This 18" cuddly Unicorn is made of soft lavender plush. Open the velcro closure and use as a pillow, then close it for a soft pet.
— As of 1.06.2011 this product had 4.5 out of 5 stars from 51 reviews on Amazon.com and was No. 17 on the top 100 bestselling toys and games. Pros:Very soft; appeals to girls of all ages. Good quality and multi-purpose. Cons: Difficult to wash and gets dirty easily.

As of 1.06.2011 this product had 4.5 out of 5 stars from 51 reviews on Amazon.com and was No. 17 on the top 100 bestselling toys and games. Pros:Very soft; appeals to girls of all ages. Good quality and multi-purpose. Cons: Difficult to wash and gets dirty easily.

The My Pillow Pets panda comes with a velcro closure that when opened transforms him into a pillow. This soft black and white plush measures 18" x 9" x 9."

The 16" My Pillow Pet Backpacks are a soft, special spot to stash clothing or favorite toys. A snuggly addition to the the Pillow Pets line of plush toys, these backpacks will become a child's close travel companion.

This 18" soft chenille plush friend unfolds into a cushy pillow. It is also available in an 11" size, MSRP $15.99. Pillow Pets are machine washable on the gentle cycle.
— "It's definitely one our hot-selling items through the Easter season. The children love and sleep with them every night," Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, told TDmonthly in April 2010.

My Pillow Pets are snuggly plush companions that are also a comfortable pillow for bedtime, television time or travel time. There are more than 20 styles, all made from soft, high-quality chenille and safety tested.The Original Pillow Pets come in both 11" and 18" sizes. "My Pillow Pets are the Original pillow pets. The overall design, special facial features, and highest quality chenille make them ideal for the specialty and gift market," Heidi Niehart, director of marketing for My Pillow Pets, told TDmonthly. This product has received the following awards: iParenting Media Excellent Product Award, Dr. Toy Best Vacation Toy, and Mr. Dad Seal of Approval. Launch date: 2003.