Idolz are wearable, stackable, poseable, colorful action figures with interchangeable parts. Kids can customize Idolz by collecting and swapping accessories. "This product has all the qualities of a stylish collectible, while remaining durable enough to play with or display in many different ways. It's designed to be fun and fashionable for both boys and girls of nearly all ages," Damien Noble, president of Idolz Toys LLC, told TDmonthly. Launch date: September 2009.