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"Once there was a tree...and she loved a little boy." So begins a story of unforgettable perception, beautifully written and illustrated by the gifted and versatile Shel Silverstein. Every day the boy would come to the tree to eat her apples, swing from her branches, or slide down her trunk...and the tree was happy. But as the boy grew older, he began to want more from the tree, and the tree gave and gave. Since it was first published fifty years ago, Shel Silverstein's moving parable for readers of all ages has offered an affecting interpretation of the gift of giving and a serene acceptance of another's capacity to love in return.
— Barb Stine, owner of Toys on the Square in Hershey, Pa., told TDmonthly in a December 2013 survey that this is one of their best-selling books.
ToyDirectory Product ID#: 36442      (added 12/27/2013)
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MSRP: $17.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Books
Preschool
Gifts



Once upon a time, there were three hungry Dinosaurs: Papa Dinosaur, Mama Dinosaur...and a Dinosaur who happened to be visiting from Norway. One day—for no particular reason—they decided to tidy up their house, make the beds, and prepare pudding of varying temperatures. And then—for no particular reason—they decided to go...someplace else. They were definitely not setting a trap for some succulent, unsupervised little girl. Definitely not! This new take on a fairy-tale classic is so funny and so original—it could only come from the brilliant mind of Mo Willems.
— As of 12/4/2012 this product had 4.4 out of 5 stars from 22 reviews on Amazon.com.
— Pat Siegfried, co-owner of Black Forest Books & Toys in Charlotte, N.C., told TDmonthly in a Winter 2012 survey that this is one of their best selling books.
ToyDirectory Product ID#: 35657      (added 12/4/2012)
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MSRP: $17.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Books
Preschool
Gifts



Awesome Man can shoot positronic rays out of his eyeballs, fly as straight as an arrow, and hug mutant Jell-O! Even villains like Professor Von Evil and the Flaming Eyeball are no match for this caped crusader. But Awesome Man also has a secret...Can you guess what it is? The first picture book from Pulitzer Prize-winning novelist Michael Chabon perfectly captures the fantasy life of young superhero fans. Launch date: September 6, 2011.
— Pat Siegfried, co-owner of Black Forest Books & Toys in Charlotte, N.C., told TDmonthly in a Winter 2012 survey that this books sells well and is on "constant reorder."
ToyDirectory Product ID#: 35655      (added 12/4/2012)
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MSRP: $19.99
Age Range: 1 and up
Gender: Boys And Girls
Category: Books
Preschool



From the vast and colorful imagination of Mary Engelbreit springs a Mother Goose world bursting with warmth and humor. All the favorite time-honored characters are here - Little Bo-Peep, Humpty Dumpty, Old King Cole, Jack and Jill, and many, many more, along with such treats as a mouse running up the clock, piggies going to market, and children dancing round the mulberry bush. As complete as can be with one hundred rhymes in all. Launch date: September 20, 2005.
— As of 12/06/2011 this product had 4.6 out of 5 stars from 52 reviews on Amazon.com.
— Maryalice Miner, co-owner of Miner's Doll & Toy Store in Ocean Springs, Miss., told TDmonthly in a December 2011 survey that they sell about 6 copies of this title each month.
ToyDirectory Product ID#: 33268      (added 12/6/2011)
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Age Range: 4 to 8
Launch Date: September 2010
Gender: Boys And Girls
Category: Books



This latest Knuffle Bunny tale from Mo Willems follows Trixie and her family as they travel to Holland. Is Trixie a big enough girl to travel without her favorite toy? Readers will find out in this illustrated book that mixes photos with cartoons. Hardcover, 52 pages.
— Two of 23 retailers said the Knuffle Bunny books were among their best sellers in 2010.
— "We sold 149 from 10/3 to 11/19," said Barbara Fineblum, owner of Barston's Child's Play in Baltimore.
ToyDirectory Product ID#: 31357      (added 12/21/2010)
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MSRP: $12.99
Age Range: 4 to 7
Launch Date: March 2009
Gender: Girls
Category: Books



In this 32-page hardcover, Fancy Nancy and her Explorers' Club, which includes friend Bree, take a rather fancy look at the outdoors. They explore butterflies, flowers, trees, birds and more. The book is written by Jane O'Conner and illustrated by Robin Preiss Glasser. Launch date: March 31, 2009.
— Five of 44 specialty retailers referenced the "Fancy Nancy" series when discussing best-selling books in late 2009.
— In a December 2011 survey about books, 3 out of 12 retailers told TDmonthly that Fancy Nancy books were their best sellers. Maryalice Miner, co-owner of Miner's Doll & Toy Store in Ocean Springs, Miss., told TDmonthly that, "The Fancy Nancy books have been really big." They sell a half dozen copies or more each month.
ToyDirectory Product ID#: 26283      (added 12/7/2009)
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MSRP: $17.99
Age Range: 5 to 8
Launch Date: May 2006
Gender: Girls
Category: Books



This book full of all things pink focuses on a girl who turn pink herself after eating too many cupcakes! It also teaches that it's best just to be yourself. Launch date: May 23, 2006.
— Two of 44 specialty retailers referenced the Pinkalicious series when discussing best-selling books in late 2009. "Those are good ones," Kristen Pollard of Mud Puddle Toys in Marblehead, Mass., told TDmonthly.
— In a December 2011 survey about books, three out of 12 retailers said Pinkalicious was one of their best selling titles.
ToyDirectory Product ID#: 26280      (added 12/7/2009)
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MSRP: $17.95
Age Range: 2 to 8
Gender: Boys And Girls
Category: Books



This hardcover classic written and illustrated by Maurice Sendak follows the imaginative journey of a little boy named Max who is sent to bed without his dinner.
— Two of 44 specialty retailers named "Where the Wild Things Are" when asked about best-selling books in late 2009. Bill Sartain, co-owner of Tutoring Toy in Salt Lake City, cited sales of about 24 per month.
— Maryalice Miner, co-owner of Miner's Doll & Toy Store in Ocean Springs, Miss., told TDmonthly in a December 2011 survey that this book, along with other evergreen titles, sell well year round.
ToyDirectory Product ID#: 26272      (added 12/7/2009)
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MSRP: $14.99
Age Range: 4 and up
Launch Date: May 2006
Gender: Boys And Girls
Category: Books



Jane Dyer’s rich illustrations and an allegory about making chocolate chip cookies present simple but solid anecdotes about some of life’s most important issues in Amy Krouse Rosenthal’s whimsical instruction manual for manners and morals. Accompanying each colorful picture, a single concept is defined by a related phrase that captures the essence of the abstract, such as kindness or respect. For example, Rosenthal defines cooperation: “How about you add the chips while I stir?” Launch date: May 2, 2006.
— “‘Cookies’ is very popular,” Erin Dedmon, owner of The Wee Loft in Dana Point, Calif., told TDmonthly in November 2008.
— “‘Cookies: Bite-Size Life Lessons.’ [It’s] for children and adults, about kindness, patience. Great book,” said Gwen Bowden, manager of Doodlehopper for Kids in Springfield, Va., who sells about 15 per month.
ToyDirectory Product ID#: 21669      (added 12/10/2008)
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MSRP: $17.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Books



More than 60 years old, Margaret Wise Brown’s “Goodnight Moon” continues to lull children to sleep with its gently colored illustrations by Clement Hurd and simple, soothing message. The baby bunny in the story goes to bed, bidding goodnight to all of the things in the bedroom and the familiar view outside the window. 
— “My classics like ‘Goodnight Moon’” are top sellers in the book category, said Elizabeth Ryan, owner of Tales & Toys in Venice, Calif.
— Three of 52 retailers told TDmonthly in November 2008 that “Goodnight Moon” is a best-selling book for them.
— As of 8.12.10, this product had 4 out of 5 stars from 65 reviews on ToysRUs.com and was listed No. 7 in best-selling toys and games. PROS: Vivid illustrations, stimulates imagination, entertains while teaching values.
ToyDirectory Product ID#: 21668      (added 12/10/2008)
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MSRP: $9.95
Age Range: All Ages
Launch Date: January 2008
Gender: Boys And Girls
Category: Books
Christmas
Novelties



Nothing says Christmas quite like innocent children shrieking with terror as a stranger dressed in red drags them kicking and screaming onto his lap. Now this time-honored rite of passage is celebrated with a hilarious collection of more than two hundred and fifty priceless photos of kids' traumatic trips to Santa's workshop. Scared of Santa offers a cornucopia of photographic funnies—from sixty-year-old family heirlooms to last year's howlers—along with delightful commentary on those unforgettable childhood visits to scary ol' Saint Nick. By Denise Joyce and Nancy Watkins. Launch date: 2008.
ToyDirectory Product ID#: 21363      (added 11/14/2008)
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MSRP: $16.99
Age Range: 6 to 9
Launch Date: August 2008
Gender: Boys And Girls
Category: Books
Educational



Author Jane Yolen uses lyrical prose to not only reprise a well-known legend but also to tell the true story of apple tree-planting Johnny Appleseed, rather known as John Chapman, in this book illustrated by award-winning artist Jim Burke. Launch date: August 26, 2008.
ToyDirectory Product ID#: 21157      (added 10/29/2008)
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MSRP: $12.99
Age Range: 0 to 6
Launch Date: December 2007
Gender: Boys And Girls
Category: Books
Infant & Toddler
Preschool



This book is the follow-up to Antoinette Portis’ Not a Box. Portis uses a concept similar to the one she used in Not a Box, but this time, introduces a pig and a stick. The pig demonstrates to kids the power of the imagination, turning the stick into anything but a stick. Launch date: December 2007.
ToyDirectory Product ID#: 17031      (added 1/11/2008)
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MSRP: $16.99
Age Range: 4 to 8
SKU or Item #: 0061244058
Launch Date: October 2007
Gender: Boys And Girls
Category: Books



Pinkalicious loves the color pink, but all the girls at school like black. They tease her, saying that pink stinks and pink is for babies. But Pinkalicious stands strong and ignores them — until her own friends begin to ignore her. Pinkalicious debates what to do and learns a valuable lesson. Launch date: October 2007.
ToyDirectory Product ID#: 17030      (added 1/11/2008)
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MSRP: $24.95
SKU or Item #: 0061472573
Launch Date: October 2007
Gender: Boys And Girls
Category: Books



The book is a manual equipped with everything girls need to know, including information about female heroes in history, secret note-passing skills, science projects, friendship bracelets, double dutch, cats cradle, the perfect cartwheel or the eternal mystery of what boys are thinking. The book is for any girl who is a tomboy, girly-girl or a little bit of both. A version for boys is also available. Launch date: October 2007.
ToyDirectory Product ID#: 17029      (added 1/11/2008)
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MSRP: $12.99
Age Range: 0 to 6
Launch Date: December 2006
Gender: Boys And Girls
Category: Books
Infant & Toddler
Preschool



Inspired by a memory of sitting in a box on her driveway with her sister, author and illustrator Antoinette Portis captures the thrill of when one’s imagination takes over. Using a bunny, a cardboard box and simple illustrations, Portis demonstrates how a box can transform into a mountain, a rocket ship, a racecar and much more. This product is a Theodor Seuss Geisel Honor Book Award and ALA Notable Children’s Book Award winner. Launch date: December 2006.
ToyDirectory Product ID#: 17017      (added 1/11/2008)
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Age Range: All Ages
Launch Date: October 2007
Gender: Boys And Girls
Category: Books



Jessica Seinfeld, a mother of three and wife of actor-comedian Jerry Seinfeld, teaches parents how to encourage healthy eating habits and how to easily incorporate healthy ingredients in a child’s meal. The book includes a month’s worth of meals, including recipes for putting pureed cauliflower in mac and cheese and beets in chocolate cake. The book even includes tear-out shopping guides to help parents speed through the grocery store. Launch date: October 2007.
ToyDirectory Product ID#: 16169      (added 11/15/2007)
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MSRP: $15.99
SKU or Item #: 9780061229558
Launch Date: July 2007
Category: Books



In this book by Wendy Lichtman, Tess thinks math is a perfect metaphor for life. But when she hits 8th grade and starts to study algebra, things don’t always add up. This novel takes readers inside the head of one 13-year-old girl with a unique way of looking at life, and covers best friends who break a promise, cute boys who cheat and a mother who’s keeping a scary secret. Launch date: July 2007.
ToyDirectory Product ID#: 12620      (added 5/2/2007)
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MSRP: $14.99
Age Range: 12 and up
SKU or Item #: 9780061240027
Launch Date: March 2007
Gender: Boys And Girls
Category: Books



Julie Andrews Edwards and her daughter Emma Walton Hamilton share their mutual discoveries and delight in the growth experiences of childhood and motherhood. Accompanied by photographs from the authors' extended family collection, these personal exchanges between mother and child celebrate a special bond while reflecting a universal truth. Launch date: March 13, 2007.
ToyDirectory Product ID#: 12619      (added 5/2/2007)
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MSRP: $16.99
Age Range: 12 and up
SKU or Item #: 9780060825638
Launch Date: March 2007
Gender: Boys And Girls
Category: Books



In this book by Victoria Foyt, Lexie Diamond loves her computer and loves surfing the Web — to the exclusion of a social life. She believes essential truth about life is found on the Internet. But a tragic accident rocks Lexie's cyber-driven world and forces her to navigate the real world after all. With the aid of her first actual friend, not only is Lexie drawn into a mystery surrounding the accident, but she also discovers more magic in the Web than she ever dreamed possible. Along the way, Lexie must decide what is real and what is virtual: Her life depends on it. Launch date: March 3, 2007.
ToyDirectory Product ID#: 12412      (added 4/18/2007)
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MSRP: $15.99
Age Range: 3 to 6
SKU or Item #: 51599
Launch Date: February 2007
Gender: Boys And Girls
Category: Books



In this book by Jane Yolen and Heidi E. Y. Stemple, illustrated by Brooke Dyer, animals everywhere find comfort in their own cozy dwellings, encouraging any restless child to snuggle down deep for a peaceful sleep. “This is a quintessential bedtime book, as the child looks at the beautiful and whimsical portrait of each animal saying good night in its own way,” Melissa Dittmar of HarperCollins Children’s Books told TDmonthly. Launch date: February 2007.
ToyDirectory Product ID#: 11835      (added 3/7/2007)
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Launch Date: October 1996
Category: Books



In a great green room, tucked away in bed, is a little bunny. "Goodnight room, goodnight moon." And to all the familiar things in the softly lit room – to the picture of the three little bears sitting in chairs, to the clocks and his socks, to the mittens and the kittens – he says goodnight. In this classic of modern children's literature by Margaret Wise Brown, the quiet poetry of the words and the gentle, lulling illustrations combine to make a perfect book for the end of the day. Launch date: October 1, 1996.
ToyDirectory Product ID#: 10527      (added 12/7/2006)
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MSRP: $4.99
Launch Date: November 2006
Category: Books



The earth is getting hotter, and not just in the summer. The climate of hometowns is changing. This book, written by Anne Rockwell and illustrated by Paul Meisel, explores the dangers of global warming and whether we can stop it. It received the 2007 Oppenheim Toy Portfolio Platinum Award. Launch date: November 7, 2006.
ToyDirectory Product ID#: 10480      (added 12/6/2006)
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MSRP: $15.99
Launch Date: November 2006
Category: Books



Alligators are feared animals whose ancestors date back 160 million years. They have lived with all types of plants and animals – even dinosaurs. Today the alligator has a key role in its ecosystem, but nevertheless was once near extinction. This book shows how alligators are more than monster reptiles. It received the 2007 Oppenheim Toy Portfolio Platinum Award. Launch date: November 7, 2006.
ToyDirectory Product ID#: 10479      (added 12/6/2006)
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MSRP: $16.99
Age Range: 3 to 7
Launch Date: May 2006
Gender: Boys And Girls
Category: Books



When Oscar's best friend, Susie Green, forgets to bring the key for her pet rabbit's cage to the pet show, he embarks on an adventure of epic proportions. Oscar learns to read a map, navigates a city, and defeats a bully – all in a day’s work. Amy Schwartz and Leonard S. Marcus have crafted a sweet, funny story that proves that even little sock monkeys can accomplish big things. This book received the 2007 Oppenheim Toy Portfolio Platinum Award. Launch date: May 23, 2006.
ToyDirectory Product ID#: 10076      (added 11/14/2006)
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