RocketReader Kids improves reading fluency by training children to instantly recognize common words. It combines phonic and whole word recognition instruction with training and assessment methods that adapt to suit each child’s needs. There are more than 80 graded lessons on the 1,000 most popular words, with picture and sound rewards. Parents can create lessons, and the program includes informative reports and flashcards, so they can see their child’s progress and continue learning off-screen. “RocketReader Kids uses a revolutionary approach to develop sight word reading ability at the earliest possible stage,” a company representative told TDmonthly. The downloadable version is $99. Launch date: July 27, 2007.

This online subscription service eliminates bad reading habits, so children become excellent readers, and it is packed with cool stories for pre-teens and teens. With 600 readings and comprehension tests, a 5,000-eBook library and a vocabulary module to help children ace the SAT, it has sensational educational value. Children can access their account at home, at school or at an Internet café to enjoy reading, learn lifelong reading skills, achieve better grades, and make their parents proud. The service is available for $19.99 per month.
— “This is the perfect gift! The unparalleled RocketReader reading methods are now available online,” Dr. Simon Ronald, CEO of RocketReader, told TDmonthly. Launch date: August 3, 2006.

This program teaches children to read by developing whole-word recognition skills. It includes 83 graded lessons with pronunciation and spelling using sounds and letters. The software measures a child's progress with 1,000 common words, adapting the results to the individual's needs. Dr. Simon Ronald, CEO of RocketReader, cites competition for attention such as computer games, the Internet and television as the cause for a lack of interest in reading, so he commissioned writers to create riveting stories targeting specific age groups for his software.