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While the BRATZ fashion doll line targets girls in the 7-to-11 age demographic, MGA Entertainment is targeting boys in that same age bracket with Alien Racers, an action line that had a soft launch last fall. Alien Racers, the cartoon series, got a three-week trial run in May as part of the FOX BOX lineup on the Fox television network. There’s an opportunity for it to return in the fall, and it’s also possible that episodes will be packaged on DVDs. Currently, the toys come packaged with comics in CD-ROM format.
ToyDirectory Product ID#: 3544      (added 5/11/2005)
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