The Monster Eater book and plush animal was designed by a mom to help other parents who are dealing with a child who is convinced there is a monster in their room and won't sleep. The story helps show children they are empowered to defeat the monsters themselves with the aid of a Monster Eater. "There are plenty of stories out there who tell of monsters - none are stories about helping the children to overcome their fear to sleep in their rooms; and all night. Comes with a handy 'Monster Repellent' spray bottle," Wendy Lasater, CEO of Dandy Innovations, told TDmonthly. Separately,  the book is $8.99, the Monster Eater plush doll is $24.99, and the bottle of Monster Repellent is $2.99. Launch date: October 2011.