BunkiMunki™ Keys are collectible trend merchandise kids can wear in unique ways to express their own style. When kids see other kids wearing the iconic key, they will recognize fellow members of BunkiMunki, an innovative social network that provides tweens a unique online experience. Kids create their own alias in the likeness of BunkiMunki™, the brand character, their own home space with realistic decor, and choose activities like journal writing, music creation, earning badges, games and virtual shopping. Launch date: October 2011.