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1. Strawberry Shortcake: Berry Best Friends 5.5 ” ($8.99, 4+) by Bandai. Yum! Each girl is back with her little signature scent.
- Listed as the #8 most searched doll in the last month on Lycos 50.
- Sold 1.2 billion (including accessories) in the 5 yrs of its first run.
- 80% of women 18-35 recognize the brand according to American Greetings.
2. Disney Mini Princess Play Set Deluxe ($19.50, ages 3+) by Disney. Wardrobe change! Clothes are the most important part of any movie and these dolls certainly fit the roll.
- A new set of Disney Princess DVDs will be out in September.
- Disney Princess magazine sells 10 million copies worldwide.
- Disney and their licensees sell 25,000 princess-themed products, according to USA Today.
3. 5-Sies by MGA Entertainment These 1.5” babies are perfect for little ones who are not quite ready for Bratz.
- MGA had 650 million in sales last year.
- Accessories are age appropriate like milk bottles and teething rings.
- Currently a finalist for the Family Fun Toy of the Year Awards announced at the end of September.
4. My Little Pony: Glitter Pony Ponies ($4.99, 3+) by Hasbro
Every girl wants a pony and this one comes with a brush to style her mane.
- NPD group ranks it the #3 mini doll property for tweens.
- According to CNNmoney, Garbage Pail Kids Are Back “It became a multi-million dollar product for the toy maker and spawned a televsion show…”
- Early Adopter product #42 on Amazon.com
5. Polly Pocket: Dazzlin Pet Show Divine Dogs ($14.99, age 3+) by Mattel
Credited as founding the mini craze, Polly’s playsets are still strong performers.
- Polly Pocket won the 2003 Nation Retail Federation Award.
- Top mini doll property for tween girls according to the NPD group.
- Pet show is a common factor in comparison of Bestsellers on Amazon.com and KBToys.com (8.9.04).
6. Secret Central: Class of 05’ (Approx $4.99, ages 4+) by Hasbro
Move over O.C., this high school drama plays out on handwritten notes and online messages.
- The interactive website features 80 second cartoons and gets 1 million visitors a month.
- A live-action-direct-to-video will be released this fall.
- Girls can unlock the characters’ locker and read their diaries. Approximately 300,000 new lockers have been created.
7. Shorties: Fashion Minis (44.99, 6+) by Mattel
Go ahead and exaggerate in this 2.5” hilarious world filled with unique proportions.
- In These Dolls Really Stink by CNNmoney, Consultant Chirs Bryne says, “I think these are very clever….Shorties will be a strong niche product.”
- They are popular among girls 7-10 surveyed.
- Inspired by Japanese animation, they’re featured as “What’s Japanese and Hot” by BusinessWeek, July 26th.
8. T*Neez: Scenes ($4.99, ages 4+) by Bandai
The name says it all for these petite fashionistas with Japanese inspired looks and themed accessories like a digital assistant.
- They have unique “magic feet” that are magnetic and trigger light or sound features.
- There will be a “comprehensive marketing campaign” launched in the fall according to Bandai.
- Japanese street culture influences today’s cutting edge teen fashions.
9. Cliq ( $7.99, age 4+ ) by Manley Toy Quest
These five trendsetters each represent a high school clique; even the book-worms and rebels are included.
- Rated well among girls ages 7-10 surveyed.
- In a company test of the products, girls liked the functionality.
- Already on shelves at Toys R US, and at Walmart in September; a national TV ad to be aired soon.
10. Lil Bratz:Lil´ High School Lockers (Approx $9.99, 4+) by MGA Entertainment
Lockers are the best place to socialize in high school, but these even have essentials like books and pens.
- #1 selling mini doll in the UK according to MGA.
- Bratz won 8 of the top 100 overall best sellers in 2003.
- Included above, Lil’ Bratz Pax ranked as #2 in the mini category.
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