ToyDirectory
November 22, 2024

TDmonthly Magazine

October 2021 | Vol. XX - No. 10


Fisher-Price Delivering Toot-ally Life Lessons with Adventure in All-New Animated Television Series

By Press R.
October 2021

By Dr. Deb Weber, Director, Early Childhood Development Research, Fisher-Price®

At Fisher-Price, everything we create – from toys to content – is designed with one thing in mind: kids. This kid-focused design process starts with our Play Lab. Since 1961, when it opened as a first-of-its-kind research facility for toy testing, the Play Lab has been the place where our experts meet with kids (the real experts) to watch and learn. It’s where my team of development experts and behavioral scientists go into a playdate and come out with important, relevant and useful information for toy designers and content creators. And recently, we were able to get on board at the very start of development for the new Thomas & Friends series, “Thomas & Friends: All Engines Go.”

After lots of careful (and fun) research on the show’s two to four-year-old viewers, we recommended that “Thomas & Friends: All Engines Go'' content incorporate 26 Life Lessons. Why 26? Well, this is an homage to the original Railway Series, a set of 26 books by the Rev. W. Awdry, which first introduced children to Thomas and his friends in 1945. The 26 Life Lessons include a range of skills addressing the three pillars of early childhood development: social-emotional, cognitive and physical skills.

Specific lessons like:

On behalf of the Play Lab team, we are thrilled to support the introduction of age-appropriate, engaging life lessons to our preschool audience around the globe. “Thomas & Friends: All Engines Go™” will premiere in the U.S. on Cartoon Network’s preschool-aged programming block, Cartoonito, on September 13 and on Netflix later this fall, with global distribution news to follow.








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