Hasbro Partners With Roblox to Bring Roblox Immersive Digital Worlds to Life

By Press R.
April 2021

Global play and entertainment company Hasbro, Inc. (NASDAQ: HAS) announced its official partnership with Roblox Corporation (NYSE: RBLX), a global online platform bringing millions of people together through shared experiences, to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has developed a Roblox version of its iconic MONOPOLY board game (MSRP: $19.99), which is available now for pre-order on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada and at Big Bad Toy Shop.

The NERF Roblox blasters represent some of the most iconic games on the Roblox platform, each with billions of lifetime plays, including ADOPT ME!, ARSENAL, JAILBREAK, MAD CITY, MURDER MYSTERY 2, and PHANTOM FORCES, and will hit U.S. shelves this Fall with additional markets to follow. Each of the NERF blasters will include a code that Roblox fans can redeem for a virtual blaster to equip on their avatar — and use in the game that inspired it!

The MONOPOLY: Roblox 2022 Edition board game lets fans collect and trade popular Roblox experiences while playing the Roblox-inspired version of the iconic board game. Each MONOPOLY game will include a code to redeem for an exclusive virtual item. The MONOPOLY: Roblox 2022 Edition board game is available now for pre-order on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada and at Big Bad Toy Shop.

“We are thrilled to bring NERF Nation and the Roblox community together for the first time with an incredible line of blasters we know they will be clamoring to get their hands on,” said Adam Kleinman, Vice President, NERF Global Marketing. “Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form and we can’t wait to deliver these new items to Roblox fans around the world!”

“Roblox values the incredible contributions of its community of creators, and our partnership with NERF is an ideal way to bring their inspiring creations on the platform to life for millions of Roblox and NERF/MONOPOLY fans to enjoy in the metaverse as well as in real life,” said Craig Donato, Chief Business Officer at Roblox.

Additionally, later this year, NERF will be embracing the power of the Roblox platform and launching its own NERF-branded experience on Roblox for its fans. Details on the launch will be revealed later this spring.

About Roblox

Roblox’s (NYSE: RBLX) mission is to build a human co-experience platform that enables shared experiences among billions of users. Every day, more than 32.6 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over eight million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com. ROBLOX and the Roblox logo are among the registered and unregistered trademarks of Roblox Corporation in the United States and other countries. © 2021 Roblox Corporation. All rights reserved.

Roblox announced the appointment of Gina Mastantuono to the company’s board of directors. Mastantuono will also serve as Chairperson for Roblox’s Audit Committee. Mastantuono is a highly-skilled financial executive who has led financial and strategic business initiatives for more than 25 years for innovative global brands, including her current role as Chief Financial Officer of ServiceNow, Inc., a global enterprise software company that delivers digital workflows. Mastantuono’s appointment was effective April 15, 2021.

“Gina Mastantuono is an eminent finance authority, and her global experience is a great enhancement to the Board’s perspective,” said David Baszucki, CEO of Roblox. “As a public company, having Gina’s technical financial expertise, as well as her sharp strategic skills and integrity related to risk oversight will be invaluable as she chairs the Audit Committee.”

“I am honored to join Roblox, a pioneer in enabling shared experiences online and in virtual worlds. Roblox is building the metaverse, enabling people around the world to play, work, learn, and socialize together in a way that simulates the real world,” said Gina Mastantuono. “I am excited to join Roblox’s board in helping to bring this vision to life.”

As Chief Financial Officer of ServiceNow, Inc. Gina develops and leads their world class team focused on driving customer success, spanning across all aspects of finance. Prior to ServiceNow, she was CFO of Ingram Micro, Inc., a leading provider of global technology and supply chain services. She also held various executive finance roles at Revlon, Inc., where she was the SVP, chief accounting officer, and international CFO, InterActiveCorp, and Triarc Companies Inc.

Mastantuono has also been honored as one of CRN’s “Power 100” and twice listed on the National Diversity Council’s Top 50 Most Powerful Women in Technology.

Mastantuono joins board chairman David Baszucki, lead independent director Anthony Lee, and existing board members Greg Baszucki, Chris Carvalho, and Andrea Wong.