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Mattel Takes a Risk, With Barbie and Bugs. December 31, 2015 — As Gerry Cody, a senior design manager at Mattel, cheerfully loaded a live cricket into the driver’s seat of a new toy car...
Modernizing Super Mario: How Nintendo Has Reinvented Its Star. December 31, 2015 — In the 30-odd years since his debut, Nintendo Co.’s Mario went from a pixelated man — with dots for eyes, a bar for a mustache and a square nose — to an expressive 3D character...
Mattel Vs. Hasbro: Which Toy And Games Giant Should You Add To Your Portfolio? December 31, 2015 — MAT and HAS are two attractive plays in the toys and games sector...
Is Hasbro a Better Way to Play Disney’s Star Wars Success? December 31, 2015 — In only its second week, Stars Wars: The Force Awakens has already surpassed the $1 billion mark...
Mattel Goes High-Tech with Virtual Reality View-Master Toy. December 31, 2015 — One of your favorite childhood playthings just got a high-tech makeover...
Toys R Us Closes Flagship Store: Ferris Wheel, T-Rex and All. December 31, 2015 — For decades, children visiting New York City savored one stop above all: a trip to the kind of toy store that existed only in their imagination...
A tiny electronics company makes some of the most popular toys on Amazon. December 31, 2015 — One of the most popular toys on Amazon this year is made by a small company...
Noisy toys might hurt, not help babies' language skills. December 31, 2015 — Your infant or toddler might have gotten a lot of electronic toys under the Christmas tree this year...
It's Amazon and Also-Rans in Retailers' Race for Online Sales. December 31, 2015 — Two decades after Jeffrey P. Bezos started Amazon in his Bellevue, Wash., garage, his e-commerce juggernaut could be forgiven...
Retailers ring up healthy sales this holiday season. December 31, 2015 — The holiday shopping season isn't quite over for retailers, with millions of customers expected to hit stores and websites...
Mattel to offer diabetes kits for American Girl dolls. December 31, 2015 — Mattel Inc.‘s American Girl, which has been aiming to expand the diversity of its line, will soon be offering diabetic accessories for its dolls...