Adora Dolls Unveils New Look and Products For 2013

Five new product lines and 70 exciting new products

PRESS RELEASE

Laguna Hills, CA, December 11, 2012: Adora, a leading manufacturer of award-winning dolls, plush toys, and play accessories is launching an "all new" Adora for 2013. Adora has infused its brand with a new identity, packaging, website, and a wide assortment of products and price points for children of all ages. The brand identity update further enhances the spirit of quality and play for which Adora is known.

According to Peggy Vicioso, VP Marketing & Product Development, "We are very excited about the new direction of the Adora Brand. In addition to our cornerstone toddler dolls, customers were asking for unique, quality dolls and plush items for younger children at a variety of price points," says Vicioso. "We now have a full line of product offerings for infants on up."

The new brand extensions include 200 products with 70 all new dolls and accessories competitively priced from MSRP $14.95 and up. The all new offering includes; 12" FabFaries™ soft micro plush dolls for ages 0+, FlutterBabies™ with interchangeable wings and soft micro plush with vinyl faces for ages 0+, SnuggleTime™ Babies with removable hoodies and soft micro plush with vinyl heads for ages 0+, BathTime™ Babies with an exclusive QuikDri™ body, built in swimsuit and colorful robe for ages 12+ months. Adora's current collections; PlayTime™, GiggleTime™, NurseryTime™ and Adora Friends have all be updated and refreshed with added features and a new brand look. Adora will continue to offer a wide selection of its award winning Toddler dolls.

"Our products make kids happy. Happy kids make the world a better place, a world with more love and joy. Our goal at Adora is to spread love and joy throughout the world, one doll at a time." says Anthony Shutts, President and CEO. "We will communicate our brand message through great packaging, traditional and online marketing efforts, social media, in-store displays as well as retail and consumer promotional events. We are also really excited about our new partnership with the inCourage Foundation®, a nonprofit that creates and delivers gift bags full of toys to kids admitted to children's hospitals."

The debut of the all new Adora will be at the Atlanta International Gift & Home Show January 9-16, 2013 followed by Seattle Gift Show January 17-20, Dallas Gift Show January 17-22, Minneapolis Gift Show January 18-22 and the American International Toy Fair in New York from February 10-13.

Hi-Res Digital Images From Adora Dolls New Line Available Upon Request

About Adora

Adora is a division of Charisma Brands, LLC, a Laguna Hills, California-based designer and manufacturer of award-winning dolls, plush toys, play accessories, and fashion jewelry. The Company's products can be found in specialty retailers throughout the world. For more info, please visit

www.adoradolls.com and www.charismabrands.com