ASTRA Preview: Plush Toys

By Justina Huddleston
June 2011

See below for a sampling of Plush toys from companies who will be attending this year's ASTRA Marketplace & Academy in Anaheim, Calif.

Squaredy Cats by GUND INC.

Squaredy Cats by GUND INC. Squaredy Cats are square kittens that feature a soft and puffy tail. Each Squaredy Cat has a saying embroidered on its side, saying what they are not "squared" (scared) to do. Promotes self-acceptance and self-expression. 3/8/2011 (MSRP: $11.99; Age: 5 and Up)

Pure Nature Organic Line - Guardian Angels Toni and Tine by HABA USA/HABERMAASS CORP.

Baby will stay safe and secure when they cuddle with either of these Guardian Angels, Toni or Tine. The plush dolls are made of organically farmed cotton, which produces the highest quality cottons for both the threads and the outer materials. All "pure nature" textiles are produced in accordance with the GOTS (Global Organic Textile Standards). The GOTS standards for organic textiles and the use of raw materials ensure safety not just for children but also for the environment. The polyester filling has been tested under the Oeko-Tex Standard 100 and certifies that "pure nature" products by HABA are hygienic and washable. (Fillings made of natural material have very poor drying quality, hence a greater risk of mold. Therefore polyester is preferred). All "pure nature" products are tested by an independent CPSC accredited laboratory, LGA, that specifically control harmful substances. Recommended for newborns and up. ( Watch Video) 11/1/2010 (MSRP: $25.00; Age: 0 to 7)

Animails by MARKY SPARKY TOYS

Miniature versions of the popular Wahoo toys from Marky Sparky, kids can write messages on these pthalate- and latex-free animals, affix postage directly, and mail them to someone special. No packaging is needed. ( Watch Video) 3/25/2011 (MSRP: $10.00)

Print Pizzazz Zazzy Legs by MARY MEYER CORP.

Print Pizzazz Zazzy Legs by MARY MEYER CORP. Print Pizzazz Zazzy Legs hang from shelves, tables, closet doors, mirrors or anywhere a young girl wants to drape them. The 25inch long, soft plush animals exceed safety standards and are machine washable. Characters include Zazzy Legs Frog, Zazzy Legs Monkey, Zazzy Legs Dog and Zazzy Legs Cat. 3/15/2011 (MSRP: $25.00)

Snuggle Paws™ by NOODLE HEAD INC.

Snuggle Paws are a super-soft blanket rolled up in a blue puppy or a pink cat, with a handle for toting around. ( Watch Video) 3/2/2011 (Age: 1 and Up)

Clifford Storytime Pal by ZOOBIES

This classic character is a plush animal that turns into a pillow and blanket. Perfect to cuddle up with while reading Norman Bridwell's classic books to your little one. Launch date: June 2011. 1/25/2011 (MSRP: $35.00; Age: All Ages)