ToyDirectory
November 21, 2024

TDmonthly Magazine

January 2010 | Vol. IX - No. 1


Toy Fair Preview 2010: Infant & Toddler

By TDmonthly Staff
January 2010

Preview Toy Fair 2010 exhibitors in the infant and toddler category:

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Eco-friendly Wooden Activity Board by BOIKIDO

Eco-friendly Wooden Activity Board by BOIKIDOThis environmentally friendly wooden activity board is made of wood from an FSC-monitored source, painted with water-based paints, packaged in a box made of recycled materials, and printed with soy-bean ink. It is colorful, fun and has cute moving eyes, designed with a 1-year-old in mind. It teaches hand-eye coordination, colors, shapes, numbers and characters. It also works like a shape sorter and color-matching game as each of the different shapes has its own home (slot) and can be placed on the wooden pegs of the gears for added color matching and spinning fun. Tested to meet European and U.S. safety standards. Launch date: February 14, 2010. (Watch the Eco-friendly Wooden Activity Board Video Watch Video) 12/30/2009 (MSRP: $39.99; Age: 1 and Up)


Discoverer's Meadow Play Mat by HABA USA/HABERMAASS CORP.

DiscovererComplete with two bunny rabbits and a fold-up house, this portable play mat with carrying handle features a bright palette and various textures throughout its meadow theme. Launch date: 2010. 1/5/2010 (MSRP: $90.00; Age: 0 and Up)


Tugboat by GREEN TOYS INC.

Tugboat by GREEN TOYS INC.Designed for ages 6 months and up, this toy for bathtubs and mud puddles is made in the USA of recycled plastic milk containers. It floats, is equipped with a spout on the front for scooping and pouring water, and is free of BPA, PVC, phthalates and external coatings. It comes in packaging made of recycled or recyclable materials and featuring soy inks. Launch date: March 2010.
— In an April 2012 survey about bath toys, two of eleven retailers told TDmonthly the Tugboat from Green Toys was their best seller.
Kristen Dolle, Manager of Playthings Toy Shoppe in Louisville, Ky. named the Green Toys Tugboat as a best-seller in the bath category when surveyed by TDmonthly in late Spring 2011.
— Want this? As of 05/06/2011, this product was available for purchase at Playthings Toy Shoppe. (Watch the Tugboat Video Watch Video) 1/5/2010 (Age: 1 and Up)


Zatswho™ Soft Photo Face Recognition Flash Cards by ZATSWHO LLC

Zatswho™ Soft Photo Face Recognition Flash Cards by ZATSWHO LLCZatswho® is a set of six differently colored, sensory flashcards that work like flexible photo frames. The cards are soft, easy to hold, pliable, tactile and wipe clean, great for babies, toddlers and special needs children. Slip in a photo of your child’s faraway Grandma and they'll learn her face in minutes, keeping family connected. This interactive learning tool also helps to teach colors, shapes and more as the child goes from one developmental stage to the next. Zatswho® soft photo flashcards come in a little carrying tote, so it also makes a cute travel game. (Watch the Zatswho™ Soft Photo Face Recognition Flash Cards Video Watch Video) 12/16/2009 (MSRP: $15.95; Age: 0 to 3)


Classic Flyer Walk with Me Wagon by KETTLER INTERNATIONAL INC.

Classic Flyer Walk with Me Wagon by KETTLER INTERNATIONAL INC.Little ones can push this wagon around and collect their toys inside. The front gate unlatches to open, allowing easier access for your child to load and unload his toys. Launch date: February 10, 2010. 12/16/2009 (MSRP: $89.00; Age: 1 to 3)


Sleep Sheep by CLOUD B

This redesigned version of Sleep Sheep has brighter hooves to create a warmer effect and to match Cloud B's Sleep Sheep Aroma Pillow. Sleep Sheep is equipped with four soothing sounds to help baby rest: mother's heartbeat, spring showers, ocean surf and whale songs. The 12" Sleep Sheep has a removable sound box and an automatic time-out function that can be set to 23 or 45 minutes. Launch date: November 2009. 11/10/2009 (MSRP: $24.95)


Tatiri Puller Animals by COLORI USA/TATIRI

Tatiri Puller Animals by COLORI USA/TATIRIAvailable in cat, dog, and cow, these colorful pull toys will provide hours of fun for infants and toddlers. 11/6/2009


Fish by HABA USA/HABERMAASS CORP.

Fish by HABA USA/HABERMAASS CORP.This bright fabric fish with puckered lips has a pull-out skeleton underneath its skin. Launch date: 2010.
Awards: 2010 Tillywig Top Fun; Creative Child Magazine Toy Award 2010 1/5/2010 (MSRP: $20.00; Age: 3 and Up)


BPA-Free Forks & Spoons by GREEN TOYS INC.

BPA-Free Forks & Spoons by GREEN TOYS INC.Designed for ages 6 months and up, this 8-pack of utensils is made in the USA from recycled plastic milk containers. Free of PVC, BPA and phthalates, the plastic forks and spoons have rounded edges and are dishwasher safe. The packaging features recycled and recyclable materials as well as soy inks. Launch date: March 2010. 1/5/2010 (Age: 1 and Up)


Monkey Deluxe Blanket by APPLE PARK LLC

Monkey Deluxe Blanket by APPLE PARK LLCThis 100-percent organic cotton blanket features a natural silk trim with corn fiber batting and comes in a 100-percent recycled paper package with soy ink printing. The embroidered monkey is made of a blend of organic cotton, silk and hemp. The blanket measures 40" x 32". 12/11/2009


Announcement Baby Bands Box by PRICE PRODUCTS LLC

Announcement Baby Bands Box by PRICE PRODUCTS LLCThis cigar style windowed box  contains 10 bracelets announcing the birth of a boy/girl. The bracelets are made with 100% pure silicone. (Watch the Announcement Baby Bands Box Video Watch Video) 12/10/2009 (MSRP: $21.99; Age: 0 to 1)


Bao Bao Layette Set by BUNNIES BY THE BAY

Babies have a snuggly welcoming with this soft layette set. (Watch the Bao Bao Layette Set Video Watch Video) 12/10/2009 (Age: 0 to 1)


Follow-Me Fiona by TINY LOVE

Follow-Me Fiona by TINY LOVEMeet Fred's girlfriend. Follow-Me Fiona is continuing the success of her best selling mate, Follow-Me Fred. Same great crawling toy, now with a feminine touch. (Watch the Follow-Me Fiona Video Watch Video) 12/10/2009 (Age: 0 and Up)


Wunderwurfel by HABA USA/HABERMAASS CORP.

Wunderwurfel by HABA USA/HABERMAASS CORP.These soft blocks include a variety of textures, plus Velcro attachments, to keep babies stimulated as they build. (Watch the Wunderwurfel Video Watch Video) 12/10/2009 (MSRP: $35.00; Age: 0 to 2)


Smart Trike "Recliner" by Smart Trike U.S.A. LLC

Smart Trike "Recliner" by Smart Trike U.S.A. LLCThe unique 4-in-1 Smart Trike Recliner designed for babies from 6 months and up, provides the child with a safe and comfortable ride. The adjustable seat is equipped with a reclining position to allow baby to nap. The multi-position adjustable handle guarantees an easy solution for the parents to steer and, by releasing the clutch, the child takes control for fun, independent riding. The Smart Trike Recliner includes a washable, quality seat cover and is available in a range of colors together with a useful functional bag. It is available in green, pink and red. Smart Trike “Recliner” is the winner of the “Toy Innovation” Award in the Fun + Sport category and “Right Start Award” Overall Winner in the 0-3 category and “Gold award” in the Sit n Ride category.
— As of 05/13/2011 this product had 4 out of 5 stars from 20 reviews on Amazon.com. Cons: Doesn't easily stay in a straight line; sun shade doesn't align with the rest of the trike.

Past Videos:
Product Demonstration (Watch the Smart Trike "Recliner" Video Watch Video) 7/30/2009 (MSRP: $200.00; Age: 1 to 2)


Silly Soft Seating- Iggy by P'KOLINO

Silly Soft Seating- Iggy by PThese smart characters are comprised of three soft pieces that when “puzzled” together make a playful friend. Sturdy enough for a wobbly toddler to balance on and lightweight enough to move around, these silly seats are a fabulously fun gross motor tool. Kids can climb on it, sit on it or drool on it; the snugly, durable fabric is removable and washable, and there are four playful characters. Silly Soft was a 2010 Gold Award Winner for Netherlands' Best Baby and Infant Product. Launch date: September 25, 2007. 10/29/2009 (MSRP: $49.99; Age: 1 to 3)


Twilight Ladybug - Relaunched by CLOUD B

Twilight Ladybug - Relaunched by CLOUD BThe redesigned Twilight Ladybug features a vibrantly colored shell and soft, matching fur on its body.  The constellations are on a 45 minute timer. Each Twilight Turtle and Friends character from the collection projects constellation nightlights that create a magical sleep-time environment. Each “shell” illuminates the night with three soothing color options to help ease fear of the dark. The Twilight Collection includes Twilight Turtle and Twilight Ladybug, each available in three colors and a Twilight Sea Turtle that also has five illuminated windows projecting images of sea life.
―As of 1.06.2011 this product had 4 out of 5 stars from 833 reviews on Amazon.com and was No. 25 on the top 100 bestselling toys and games. Pros: Soft plush; shuts of automatically to reserve battery power. Cons: Light burnt out and was not replaceable.
― In a June 2010 survey, nine of 40 retailers told TDmonthly that Cloud B Twilight critters are top-selling baby toys, with five citing Twilight Ladybug and six citing Twilight Turtle. Twilight Ladybug is the “go-to (product) for infant gifts” at School Crossing Inc. in Williamsburg, Va., according to Owner Sherry Phipps. (Watch the Twilight Ladybug - Relaunched Video Watch Video) 11/5/2009 (MSRP: $29.95)


weePOD by PRINCE LIONHEART INC.

weePOD by PRINCE LIONHEART INC.The weePOD® toilet trainer provides an adjustable, cushiony seat for toddlers, with a secure and easy to use design for parents. It is available in green, blue and pink. Launch date: October 2009. 10/29/2009 (MSRP: $33; Age: 2 and Up)


Music ‘N Play Table by CHICCO USA INC.

Music ‘N Play Table by CHICCO USA INC.Chicco’s award-winning Music ‘N Play Table features a reversible table packed with engaging activities designed to help your baby learn through play. The electronic side includes a piano with large colorful keys, flashing lights, and fun melodies. There are 3 piano playing modes, 8 electronic tunes, and 4 different instrument sounds. The table also includes 8 ‘Bugs & Bees’ activities that target multiple skills that are important for your baby to develop. If you flip the table over, you’ll find a building block base to build on using the 10 included building blocks. (Watch the Music ‘N Play Table Video Watch Video) 11/25/2009 (MSRP: $59.99; Age: 1 and Up)


Rough 'N' Tuff Peek-A-Boo Bag by INTERNATIONAL PLAYTHINGS LLC

Rough This 6" square bag challenges its owner to find each of the fun objects in the bead-filled bag through the front window. The bag includes a snap tag that lists the different products, and kids can also form their own games and try to "find something blue," for example. Other colors/themes are available.
— Christine Lee of Treehouse Toys in Canton, Ohio, told TDmonthly in late October 2009 that she expects the Peek-A-Boo Bags to do really well for the holiday season, since there's nothing like them for toddlers. 10/29/2009 (MSRP: $14.99; Age: 2 and Up)


U-Play Mat Starter Set by PLAY THIS WAY EVERY DAY LLC.

U-Play Mat Starter Set by PLAY THIS WAY EVERY DAY LLC.The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. This set is recommended for at-home use, especially with the one to two year old child just starting to use the U-Play Mat. Includes: U-Play Mat, Tote, U-Animals Card Deck, and U-Foods Card Deck.
— "A great language activity that promotes listening, language and social skills.  A superior choice for children who need support in these areas and might have trouble staying focused," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 11/9/2009 (MSRP: $49.00; Age: 1 to 5)


Colours Soft Octopus by MARY MEYER CORP.

Colours Soft Octopus by MARY MEYER CORP.With its bright colors with embroidered eyes, this 10.5" sea creature can delight kids of all ages. A   rainbow of tentacles are festooned withTaggie tags. (Watch the Colours Soft Octopus Video Watch Video) 12/14/2009 (Age: 0 and Up)


My 1st Vehicles Set by THE ORIGINAL TOY COMPANY

My 1st Vehicles Set by THE ORIGINAL TOY COMPANYThis set of four natural wood vehicles includes a truck, airplane, fire engine and bus. Two of the vehicles have a three-hole handle so that little ones can grab them easily. Warning: May contain small parts. 12/10/2009 (MSRP: $30.00; Age: 1 and Up)








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