Sales Tracking - Summer 2008

Which Hot Toys Stay Warm This Season

By Alison Marek
August 2008

TDmonthly Magazine surveyed 12 specialty retailers throughout the country to find out which hot sellers were still doing well. Parenthetical numbers indicate how many toy-store owners carried that particular item. All items were graded on a scale of 1 to 5, with 5 being the highest grade. Check back each month to track the progress of the top toys in the specialty market.

In order of sales performance:

4.8   Stomp Rockets by D & L COMPANY (10 retailers)
4.5   Various items by MELISSA & DOUG (12 retailers)
4.2   Knights Figures by HOTALING IMPORTS/other companies (9 retailers)
4.0   Snap Circuits by ELENCO (7 retailers)
4.0   Various items by WOW TOYS (7 retailers)
3.9   Blokus by EDUCATIONAL INSIGHTS (10 retailers)
3.8   Puppets by FOLKMANIS (6 retailers)
3.8   Zoobie Pets by ZOOBIES (8 retailers)
3.6   iPlay Lift-Off Rocket by INTERNATIONAL PLAYTHINGS (9 retailers)
3.1   Various items by HABA (6 retailers)
2.8   PlayFoam by EDUCATIONAL INSIGHTS (11 retailers)