Becoming Ubiquitous

Is Your Toy Ready for the Big Time?

By Lewis Helfand
September 2007

If you have a scintillating character you know would be a great licensed product, how do you go from idea to reality?

“Quality…that is paramount,” said Frank Cho, creator of “Liberty Meadows” comic strips. But Archie Comic Publications' Chairman Michael Silberkleit said that, though he might consider a startup, “the first thing we look for is a company that has the best track record.”

Get some ideas about how to break through the Catch-22 in “Give That Character a License” in the October issue of TDmonthly Magazine.