A Youthful Look at Books

Younger Kids Are Eager to Read…and Grow

By Mark Zaslove
December 2006

A survey of 21 retailers across the nation revealed that these days, kids are doing more reading at a younger age. And not only are they reading, but they’re also selecting titles designed for older children, growing up all the more quickly.

Classics such as “Old MacDonald” are on bookshelves alongside the newest “Lemony Snicket” and “Harry Potter” titles. Find out what else they’re reading, and why this is good for the toy market, in the January 2007 issue of TDmonthly Magazine.