![](https://www.toydirectory.com/monthly/mar2006/images/for-1893-fao.jpg) |
FAO Schwarz CEO, Ed Schmults, talks about the role of mass merchandise in a specialty retail toy store. |
![](https://www.toydirectory.com/monthly/mar2006/images/for-1893-playmatter.jpg) |
Michael Ziegenhagen, 14-year owner of four stores called Playmatters, discusses the importance of using trade organizations as a means of learning and sharing information. |
![](https://www.toydirectory.com/monthly/mar2006/images/for-1893-kscope.jpg) |
Michelle Deutschmann, owner of 2-year-old Kaleidoscope Toys, gives advice on scouring the aisles. |
![](https://www.toydirectory.com/monthly/mar2006/images/for-1893-juggles.jpg) |
Idanna Smith, owner for 20 years of Juggles, touches on the need for "integrity" when deciding whether a toy is right for a store or not. |
![](https://www.toydirectory.com/monthly/mar2006/images/for-1893-fundamental.jpg) |
Long-term owner of Fundamentally Toys, Debbie Scholl, analyzes "hot" products and how to avoid getting hooked by the hype. |