This tiny doggie is a computer whiz. Not only is he a cute plush toy, but he also lives online. Kids can access his online persona with a special code on his hangtag. They can even build a special room just for him, with points gained from answering trivia questions at the Webkinz website. The Canadian Toy Testing Council, the leading authority on toys in Canada, has recognized Webkinz pets with its top 3-Star rating. Webkinz won the iParenting Media Award, Outstanding Products of 2006.
— When asked about the biggest surprise hit of 2006, Lisa Mitchell of Peacock Feathers in Needham, Mass., replied, "The Webkinz. They're the next big craze." "The way Webkinz has continued has definitely been a surprise," added Rich Gordon, owner of Learning Express in Exton, Pa.
— In store, Webkinz is also the best-selling plush toy, Laura Brauer, owner of Cloud Nine Toys in Sudbury, Mass., and Nancy Streeter, owner of Eureka Toys in Newburyport, Mass., agreed in September.
— Susan McVeigh, communications manager at Ganz, excitedly told TDmonthly that there were more than 1,000,000 pets registered on the site as of early August 2006, and by October "KinzPost ...was used to send more than 1,000,000 gifts and messages."