The Word Play Board lets kids indulge in Magnetic Poetry word play without having to stand in front of the refrigerator. Instead, kids of all ages can create their own phrases, poetry and messages on this colorful round metal play board and stand, which are perfect for kids’ bedrooms, playrooms and even beside the computer (just not on it, please!). With 200 word magnets, words and stories almost magically appear. Kids just add their creativity and imagination. Launch date: November 2006.