With a successful movie under his belt, a DVD in the works, and a soon-to-be-released new television series, Curious George continues to capture the imagination of children and adults. New to the Curious George line from RUSS is the Plush Travel Play Set. Designed as a take-along toy, George's house consists of an open textured flap, transparent windows and a mirror. Included in the house are George (who squeals when squeezed), a bed and his famous red wagon. The play set hits stores in June.
— "We sell lot of Curious George. The movie came and went, but it’s still very popular. It’s also on PBS — anything on there is popular. A lot of it is TV-driven," observed Nellie Fais, owner of Toy Magic in Bethlehem, Pa.
— When asked to give TDmonthly a sales figure for Curious George, Fais said, "We sell very few licensed toys — probably about 12 per month."
— Two of 39 other retailers agreed in spring 2007 that Curious George is a best-selling licensed brand with their customers.