Sure, kids can splatter some color on the wall and call it painted, but if they want the job done right, they’d better call Ed the Painter. Decked out in authentically paint-splattered overalls, Ed has arms and legs that move and his head and gripping hands can turn. He comes ready to work, with a bucket of primer, two gallons of paint, brushes, paint thinner, tray, step ladder, drop cloth and other supplies, including a tiny roll of masking tape. Ed is part of the Construction line of Mighty World.
— "Mighty World has been moving fairly well. They’re realistic play figures that are working class: police, construction workers, foremen, firemen," said Erin Toure, sales assistant with The Magic Box in New Orleans, in spring 2007.
— While 11 of 39 retailers cited International Playthings as a hot-selling line in play sets, two retailers specifically mentioned the Mighty World line as the choice among customers.
— One retailer cited sales of 30 units a month for the Mighty World, while another suggested 80 was not uncommon.