This brand new, expanded kit includes a style guide to inspire and educate tween girls about variations in skirt, shirt and trouser shapes. It also includes a wide array of colorful pencils and crayons, croque sheets with the outlines of their “models,” newsprint paper, tracing paper, spec sheets and fabric samples. The whole kit folds into a portable 11” by 15” portfolio, for designing on the go. This product received a 2007 Oppenheim Toy Portfolio Gold Award. Launch date for the Deluxe kit: 2006.
— Right after Toy Fair, Debbie Scholl, owner of Fundamentally Toys in Houston, was seriously considering this item. “With this whole ‘Project Runway’ getting more popular, girls are looking more into design and creation,” she explained to TDmonthly.
— “The design-your-own-wardrobe [kit] is a very good one,” agreed Barbara Vininsky, owner of Jack & Jill in Montreal, Quebec. She expects it to be a big 2006 hit in her store, which sells trendy toy and clothing items.
— TDmonthly's homeschoolers and their moms also raved about the kit, and were ready to order refills to "keep styling."