iZ from Zizzle is a 9", three-legged fusion of toy and music. The unique character, which will initially be available in red, green and blue, provides a broad-aged audience a multitude of play opportunities. Kids start by pressing his stomach to start a beat. Once they find a sound they like, they move to iZ’s right ear to add a little rhythm to the equation, and turn his left ear to find a musical lead. An easy-to-use tempo control makes the sounds limitless as players create tunes never heard before. iZ’s eyes even independently rock out to the innovative tunes created, bouncing up and down independently of each other. Also, a special “flicker” switch dangling above the hysterical creature’s head adds sound effects and “scratch” to really kick up the jam! iZ also speaks his own special “jibberishy” language to add the most amazing commentary to any tune.
— Jan Cummings, assistant manager at the Tucker, Ga., Toys “R” Us said: “They are the hit of the season. We got them in, sold them out, got them in again … and they’re selling out. Everyone likes them.”
— Amazon.com ranks this as one of the hot toys for Christmas 2005.
— The company is headed by the same team that developed and marketed Furby, one of the best-selling toys of the past 10 years.