TDmonthly (TM) -Archives of ToyDirectory Toys and Games: HEXBUG Nano Micro Robotic 2020 from INNOVATION FIRST LABS, INC.

TDmonthly Magazine!

HEXBUG Nano Micro Robotic 2020
From: INNOVATION FIRST LABS, INC.

Other products from INNOVATION FIRST LABS, INC.





If a robot toy were crossed with an insect, what would you get? A HEXBUG! For Innovation First, the result has been a sellout, with demand overwhelming supply in the products’ first year. “The power of observation is important to succeed,” Joel Carter, vice president of marketing at Innovation First, told TDmonthly Magazine, explaining that the inspiration for HEXBUGs came because of a long line at a robotics trade show. “We saw people waiting to pay big bucks for a bag full of component parts and an instruction sheet on how to build robot bugs that didn’t do much. We knew we could do better cost-wise and come up with a cooler product.” Getting from the initial idea to actual production took nine months. The company introduced the HEXBUG in spring 2007 and sold more than 1.5 million units by year end. “HEXBUGs were a runaway success that we had not anticipated,” Joel said. Innovation First began producing electronics for robots in 1996. Today, the company is an industry leader in hobby, competition and education robotics, as well as a developer of consumer robotics toys. In addition to HEXBUGs, Innovation First produces the Vex Robotics Design System, the top-selling robotics platform in middle and high schools.


ToyDirectory Product ID#: 37495      (added 8/11/2020)








Advertise on TDmonthly



Related Articles Archives
·STEM and STEAM Toys 2024
(10/1/2024)
·Mattel to Develop Rock ‘Em Sock ‘Em Robots Live-Action Movie -- Universal Pictures
(4/1/2021)
·Flashback 2006 - 2015 Notable Robotics Toys
(11/1/2020)
·Mandalorian Sand Dragon | Krayt Dragon Pearl 2020
(11/1/2020)
·Star Trek: Scimitar Class Reman Warbird 2020
(11/1/2020)

Related Product Archives

Star Wars R2-D2 Interactive Astromech Droid
By HASBRO INC.
» More Information

Star Wars Sphero BB-8 App-Enabled Droid
By ORBOTIX
» More Information

MiP™
By WOWWEE GROUP LTD.
» More Information

 



Advertisement: