Aurora grows its diverse collection of must-have My Little Pony plush with stylish new designs including characters in a "seated" pose (a first for My Little Pony plush in the gift market) as well as a new keychain assortment where each pony includes a clip for hanging just about anywhere. The popular ponies with personality are based on characters from the hit animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, including PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and for the first time ever, PRINCESS TWILIGHT SPARKLE. (MSRP: $5 for keychain; MSRP: $20 for "seated" style)
— Gladys Griffin, owner of Main Street Toy Shop in Columbus, Ga., told TDmonthly in a January 2014 survey that My Little Pony plush from Aurora was a best-seller. "They were just out of here in no time," she said of a recent, fast-selling order.
— Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.