Zip-Itz are magical and mischievous plush creatures that came to life after a mysterious factory machinery malfunction at the Zany Zipper Factory. Instead of zippered rain boots, purses, wallets and more, the machines spewed out colorful Zip-Itz instead. While no one is quite sure how they came to be, one thing is for certain - they make the very best pals. Adorned with rainbow-teeth zippers that open to reveal secret pockets, Zip-Itz are perfect for hiding all kinds of treasures. Each creature has a unique personality, fabric pattern, design and story based on what they were intended to become at the factory. The line includes six Zip-Itz characters. Launch date: 2012.