What’s a pouf? It’s a round, cuddly, over-stuffed plush. It can be used it as a pillow, for home decor or as a huggable friend for little ones. Comes in 3 sizes: 12 inch - $14.95, 10 inch - $10.95 and 7 inch - $8.95. Each size sold separately. Launch date: June 2011.