Friend 2 Friend contains all the material needed to make two different styles of friendship bracelets in an infinite combination of colors and patterns. Bright embroidery floss in ten colors, glass seed beads and a beading needle are supplied, as well as instructions for how to make two different styles of bracelet: a flat band, and a round band. Kids can pick their colors, add beads, and create one of a kind accessories for all their friends.
— Four out of 44 retailers surveyed in September 2010 said friendship bracelets were a top-selling item for tweens.