Physicians, lactation experts, and designers collaborated to create the mimijumi, designed to be practical, attractive and functional. The bottle serves to ease the transition between breast-feeding and bottle-feeding. Gold Award Winner of the Spark Design Awards, the mimijumi replicates the look and feel of a mother's breast with natural colors, textures and forms. “Two main features separate the mimijumi Very Hungry from other bottles,” states Dr. Bill Colomb, child psychiatrist and co-inventor of the bottle. “First, the look and shape of the nipple prompts a feeding response, making the baby more likely to accept the bottle. Second, the baby must latch on to the nipple in a manner almost identical to breastfeeding in order for the bottle to work, thus minimizing confusion and making the transition between bottle and breast a breeze. In testing, 100 percent of babies who had refused traditional bottles took the mimijumi Very Hungry." The bottle is crafted from BPA-free plastic engineered in Switzerland, with medical-grade silicone molded over the thread. The one-piece nipple includes an integrated ventilation system to aid in digestion and reduce colic further helping to calm the baby. Launch date: 2010.