With swing-open doors, a working stop sign and details in crisp black, Schylling’s Die Cast Bus is an effective miniaturization of one of childhood’s most beloved and familiar vehicles. A pull-back motor sends the bus zooming across floors or tables, and the interior is detailed with rows of seats visible through clear windows.
— “The School Bus is always our best seller,” said Kim Emigh, VP of e-commerce at
Growing Tree Toys in State College, Pa., who told
TDmonthly during a July 2009 survey that Schylling provides her top-selling die-cast vehicles.
— “The best seller in die-cast would be [the] school bus,” said Michelle Smith, owner of
Piccolo Mondo Toys in Portland, Ore.
— Seven of 49 retailers told
TDmonthly in summer 2009 that school buses are their best selling die-cast vehicles.
— “Oddly enough, school buses are our best-seller,” said Terri Bracken, owner of
Earth Explorers Toys in Zionsville, Ind., when asked about her best-selling die-cast items in July, 2010.
— Four out of 38 retailers specified the Schylling Die-Cast Bus as their top-selling die-cast toy in July 2010.