Kids can use their imagination and creativity to design a one-of-a-kind collar for their dog. Each kit comes with an adjustable collar made with high-quality nylon webbing and ribbon and featuring a quick-release buckle and sturdy metal "D" ring, plus a set of permanent fabric markers for drawing patterns, designs and doodles. Children can write their pal's name, their phone number or anything else they can think of. Launch date: August 2009.