Mag-tagz are magnetic “tagz” that can be changed regularly to reflect a girl’s ever-changing mood and style. Mag-tagz begins with a large or a small necklace base that sports a magnetic center. Girls just pop in the tagz that suits the look and mood of the moment, from bees and butterflies to slang and slogans. They can be worn, traded and collected. Mag-Tagz received two 2009 Seal of Excellence Awards from Creative Child Magazine. Launch date: 2009.