Tic-Attack-Toe adds a battling twist to the classic game of tic-tac-toe. Kids can challenge friends and family to claim three-in-a-row using numbered X and O cards. Players knock-out their opponent's spot with a higher value card or use their "Wild" card to take any spot. The goal is to be the first to get three-in-a-row five times. As an added bonus, the playing board doubles as a carrying case. "Tic-Attack-Toe takes the simple premise of a game everyone knows and gives it a twist to provide a game that is easy to learn and provides multi-generational fun," Nathan Jones, president of PB&J Toy Company, told TDmonthly. Launch date: September 2009.