Complete with a royal array of magnetic outfits, the Princess Elise Dress-Up Set offers a variety of activities and an even greater variety of ways to combine them. Girls can mix and match the colors and styles of the painted magnetic clothes that come with the princess figure, pretend to design fashions, tell stories about Princess Elise's adventures, and more. The set includes the dress-up doll figure, a wooden stand, and magnetic outfits and accessories. 
―  Sandy Haynes, owner of Lollipop Toys in Dawsonville, Ga., sells 10 to 12 units per month of Melissa and Doug's Magnetic Dress-Up dolls. In June 2009, she told TDmonthly, “They remind grandparents of cloth dolls.”