Loofah-Art products are made with 100-percent all-natural loofah (a sustainable agricultural crop) and dyed with vegetable dyes, making them bio-degradable, eco-friendly, non-toxic and compostable. The whimsy of the designs aims to help encourage children to assist with the dishes and wash their fruits and vegetables. "The unique, whimsical designs that attract consumers to buy our products is what makes Loofah-Art stand out. Once the customer is attracted to that, the 100-percent natural fabrication as well as the practicality and functionality of our scrubbers performance create a winning combination!" Anita Liwette, creator and co-founder of Loofah-Art LLC, told TDmonthly. "Because of their natural fibers, they scratch absolutely nothing!" Launch date: January 25, 2009.