Loofah-Art products are made with 100-percent all-natural loofah (a sustainable agricultural crop) and dyed with vegetable dyes, making them completely biodegradable, eco-friendly, non-toxic and compostable. "The unique, whimsical designs that attract consumers to buy our products is what makes Loofah-Art stand out. Once the customer is attracted to that, the 100-percent natural fabrication as well as the practicality and functionality of our scrubbers' performance create a winning combination!" Anita Liwette, creator and co-founder of Loofah-Art LLC, told TDmonthly. This item was finalist for "Best New Product" at the New York Gourmet Housewares Show in October 2004. Launch date: May 2004.