These digital timing bookmarks allow kids to track their nightly reading homework minutes for school or for the summer library reading programs. The bookmark now includes a 60-second timer for fluency checks. "Its unique, patented design allows for both count-up and count-down timing and removes the dreaded, 'Am I done yet?' from the nightly homework routine. The bookmark's price point makes it an ideal add-on sale for the specialty retail market," Owner Maureen Farinella of Mark-My-Time told TDmonthly. It has received the following awards: iParenting Media, National Parenting Center, Mr. Dad, Teachers' Choice, Family Review Center, Creative Child Magazine, and Parent to Parent Adding Wisdom. Launch date: February 17, 2009.