A member of the multi-functional Zoobies family, limited-edition Rhaxma transforms from plush animal to pillow, to blanket. Undo the Velcro strap under his tummy to make him into a pillow, and a zipper tucked underneath reveals the ultra-soft blanket. Rhaxma’s 33” x 55” fleece blanket is machine-washable and his head is filled with squishy microbeads.
— “Zoobies are the biggest seller,” Kathy Jenkins, owner of Toys in the Attic in Dalton, Ga., told TDmonthly when asked about her best-selling plush item in June 2008.
— “Zoobies seem to be hot,” echoed James Burdette, owner of LB Toys in Media, Pa.
— "They're the best travel pet," said Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska, in summer 2008. "We couldn't keep them in stock over the holidays, and my rack is looking really thin right now as I wait for my latest order to come in."