The 5” x 1-1/2” toy teaches beginning rhyming skills as well as basic rhyming words. Each of the three cubes spins freely on the center rod. The center cube features vowels A, I, O and U, while the outer cubes feature a selection of letters that allow for over three dozen words and word sounds. This item is intended for children over the age of 18 months. “Kids love them because kids love to learn…and show off how smart they are with the words and letters they have learned,” Maple Landmark Marketing Manager Barbara Rainville told TDmonthly. “And no other company makes them as durable and simple as Maple Landmark.” Launch date: January 1, 2007.