With the simple flip of a switch, kids can adjust the new multi-zoom lens for a 100x, 200x or 400x magnification. The device features a color LCD screen, a clip-on battery pack, a built-in camera, a built-in flash drive and A/V jack capability, allowing images to be displayed on a television screen. A USB key is also included, allowing users to easily upload images to a computer. The BioniCam’s portable design makes it easy for kids to carry the device anywhere. Launch date: Fall 2008.