The Flip Em Flops from Alex are actually seven pairs of flip flops in one. Kids can ear a new style every day of the week. The set comes with one pair of flip flops and seven pairs of ribbon straps. Kids just snap their ribbons in place. It's that easy. The Flip Em Flops come in small size two to fit most kids ages six to eight, and large size five to fit most kids ages eight to ten.
— "I just got the Flip Em Flops by Alex — sold half of [what's in stock] already.  The smalls have sold out.  There is also the larger size," said Patti Leo, owner of Toys Galore and More in Kent, Conn.
— In a June 2010 survey, three of 40 retailers namedd Alex craft kits as a best seller for girls. Two of the three told TDmonthly that Flip Em Flops sell especially well.