One lives in the city and the other lives in the country, but these sweet little 4" mice are nothing but the best of friends. The City Mouse is elegantly attired in a satin evening gown and wears a string of pearls. The Country Mouse sports a more practical gingham skirt and a red bow in her hair. This playful pair is inspired by 1950s versions sold at legendary toy retailer FAO Schwarz. Now they’re back as North American exclusives.
— "We do great with Steiff," said Colette Shockley, owner of The Littlest Princess in Norcross, Ga., when asked about best-selling plush in her store. Three of 62 retailers said in spring 2007 that Steiff is a best-seller with their customers.
— Retailers told TDmonthly that sales of one to four units per month of the luxury plush items from Steiff is average.
— "The Town Mouse and Country Mouse are a nostalgic but updated version of classical plush. People have fond memories of them, plus they're real cute," said Liz Andreadis, director of marketing for Steiff North America.