With this set, little explorers can join Hello Kitty as she discovers the excitement of nature in her own backyard. The kit includes binoculars, a compass, a magnifying glass, a butterfly net, a notebook and a pen, as well as an accompanying storybook. “The Hello Kitty kits are very popular with children: the Explorer Kit appeals to outdoorsy types and comes with all the gadgets necessary to discover and catalog the backyard, the forest, the lake, wherever!” Valerie Ralph of Abrams Books told TDmonthly. Launch date: August 2007.