Kids can now create a huge feast in their own kitchen with the Alex In My Kitchen playset. When they're done baking up a storm, and a mess, they can clean it all up using the built-in sink. Pots and pans can be hung up on hooks. The playset is perfect for little chefs trying to emulate their favorite adult mentors. Accessories are sold separately. In My Kitchen has also received the National Parenting Center's Seal of Approval.
— "We sell a lot of kitchen type things for boys and girls, including the Alex Kitchen," said Teri Soelter, owner of Teri's Toybox in Edmonds, Wash.
— In spring 2007, Roberta Edwards of Wishes Toys & Gifts in La Quinta, Calif., named Alex as a vendor who has “gone the extra mile.”