Red and green apples are placed on “crates” in one of eight rows at the top of an elevated game board. By strategically moving apple crates and using Newton’s law of gravity, each player aims to be the first to get all of  their apples to fall to the bottom row, while blocking their opponent’s apples. In the race for gravity to do its job, players move crates vertically or horizontally, and even line up crates to build bridges to move apples into new rows. “Kids young and old will really ‘fall’ for the concept behind Newtown’s Apples,” said Briarpatch VP of Marketing George Schimpf. Launch date: April 10,  2007.