The Bella Sara Second Series features new swimming, flying and fantasy horses. Bella Sara Second Series is a unique new trading card game and online environment for girls that features uplifting messages, such as “Beauty Comes From Within.” Each blister-packed card pack contains five random horse and/or energy cards and one random activity card; the Bella Sara Second Series set contains 130 cards total. The corresponding Bella Sara website enables girls to nurture their virtual horses, play games and explore a magical online world. This product is a Spring 2007 Dr. Toy Best Product Award winner and a 2007 iParenting Media Excellent Product Award winner. Launch date: March 2007.
— “Bella Sara’s positive messages make it a rare product that is uplifting for girls and one that parents can feel comfortable introducing to their daughters,” Andre Lawless, director of marketing for Hidden City Games, told TDmonthly.