The Ginormous Grow Lizard starts out 12" long. However, when thrown in a tub or pool of water, it grows to as much as three times its original size. When removed, it shrinks back to its previous dimensions. It's part of a line of "growing" animal novelty items made by Toysmith.
— "Impulse items from Toysmith [provide] just great old-fashioned silly fun,” Angel Stahl, owner of Angel’s Toy Barn in Greensburg, Pa., told TDmonthly.
— "Anything that grows in water," answered Fred Rosenberg, owner of On the Park, Inc. in Kingwood, Texas, when discussing Toysmith stocking stuffers.
— Seven of 48 retailers cited Toysmith products as among the most recommended stocking stuffers.