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| 2. |  Lend a Toy, Gain a Sale
Although selling toys is understandably the focus for retailers, lending them is a trend that may hook customers...
6/1/2006
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| 6. |  Lighting a Fire Under a Toy
There’s nothing quite as discouraging as a toy that sits on a shelf week after week. What do you do with such slow-movers?...
2/1/2006
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| 7. |  Winning the Game
Thinking inside, rather than outside, the (big) box may be counterintuitive, but original problem solving is one reason long-term storeowners heap on the years...
2/1/2006
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| 8. |  How Stealth Marketing Can Improve Store Sales
When it comes to breathing new life into an established toy store, it can be a real challenge to dream up rewards for loyal customers, incentives to attract new patrons and ways to get a leg up on the competition...
1/1/2006
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| 9. |  Accepting Payment the Easy Way
Implementing the right payment processing solution is vital to maximize your profits in the competitive toy industry...
1/1/2006
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| 10. |  The Doctor May Be In
British popular culture has had a tremendous impact on America. Many of our science fiction and fantasy films originate in the United Kingdom, such as the "Harry Potter" series and "War of the Worlds." These days, "Doctor Who" is re-taking the nation by storm. American retailers would do well to pay attention to the BBC as it reintroduces well-loved shows of the past...
12/1/2005
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| 11. |  The Care and Feeding of Celebrities
Celebrity endorsements and appearances can be huge for a business. TDmonthly Magazine gives 10 rules for working with the stars...
11/1/2005
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| 12. |  The Right Staff
Managing employees is a big challenge that many owners of small toy stores face, particularly those who do not have formal management training. Implementing the following five tips can help owners hire and retain happy, helpful, motivated and productive employees...
11/1/2005
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| 13. |  Keeping Track of Sales
How can small toy retailers best keep track of their ever-changing inventory?...
11/1/2005
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| 14. |  Word of Mouth Gives Mileage to Shoestring Budgets
So many advertising trends. So many new promotional technologies. So little budget? Struggling to compete against the advertising war chests of national chains and big box retailers is a challenge most mom-and-pops face daily. The good news for retailers advertising on a tight budget? With word of mouth, most don’t have to compete...
10/1/2005
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| 15. |  Could Your Small Business Ride Out Katrina?
When Hurricane Katrina hit the Gulf Coast, followed within a few weeks by Hurricane Rita, all eyes turned to the nightly news coverage of the horrific destruction. When such natural tragedies occur, many people find themselves asking, would I be able to survive such a catastrophe? And many small business owners wonder, would my business?...
10/1/2005
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