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1. Strawberry Shortcake: Berry Best Friends 5.5 ” ($8.99, 4+) by Bandai. Yum! Each girl is back with her little signature scent. 
    - Listed as the #8 most searched doll in the last month on Lycos 50. 
 
    - Sold 1.2 billion (including accessories) in the 5 yrs of its first run. 
 
    - 80% of women 18-35 recognize the brand according to American Greetings. 
 
2. Disney Mini Princess Play Set Deluxe ($19.50, ages 3+) by 
Disney. Wardrobe change! Clothes are the most important part of any movie and these dolls certainly fit the roll. 
    - A new set of Disney Princess DVDs will be out in September. 
 
    - Disney Princess magazine sells 10 million copies worldwide. 
 
    - Disney and their licensees sell 25,000 princess-themed products, according to USA Today. 
 
3. 5-Sies by MGA Entertainment These 1.5” babies are perfect for little ones who are not quite ready for Bratz. 
    - MGA had 650 million in sales last year. 
 
    - Accessories are age appropriate like milk bottles and teething rings. 
 
    - Currently a finalist for the Family Fun Toy of the Year Awards announced at the end of September.
 
4. My Little Pony: Glitter Pony Ponies ($4.99, 3+) by Hasbro 
Every girl wants a pony and this one comes with a brush to style her mane. 
    - NPD group ranks it the #3 mini doll property for tweens. 
 
    - According to CNNmoney, Garbage Pail Kids Are Back “It became a multi-million dollar product for the toy maker and spawned a televsion show…” 
 
    - Early Adopter product #42 on Amazon.com 
 
5. Polly Pocket: Dazzlin Pet Show Divine Dogs ($14.99, age 3+) by Mattel 
Credited as founding the mini craze, Polly’s playsets are still strong performers. 
    - Polly Pocket won the 2003 Nation Retail Federation Award. 
 
    - Top mini doll property for tween girls according to the NPD group. 
 
    - Pet show is a common factor in comparison of Bestsellers on Amazon.com and KBToys.com (8.9.04). 
 
6. Secret Central: Class of 05’ (Approx $4.99, ages 4+) by Hasbro 
Move over O.C., this high school drama plays out on handwritten notes and online messages. 
    - The interactive website features 80 second cartoons and gets 1 million visitors a month. 
 
    - A live-action-direct-to-video will be released this fall. 
 
    - Girls can unlock the characters’ locker and read their diaries. Approximately 300,000 new lockers have been created. 
 
7. Shorties: Fashion Minis (44.99, 6+) by Mattel 
Go ahead and exaggerate in this 2.5” hilarious world filled with unique proportions. 
    - In These Dolls Really Stink by CNNmoney, Consultant Chirs Bryne says, “I think these are very clever….Shorties will be a strong niche product.” 
 
    - They are popular among girls 7-10 surveyed. 
 
    - Inspired by Japanese animation, they’re featured as “What’s Japanese and Hot” by BusinessWeek, July 26th. 
 
8. T*Neez: Scenes ($4.99, ages 4+) by Bandai 
The name says it all for these petite fashionistas with Japanese inspired looks and themed accessories like a digital assistant. 
    - They have unique “magic feet” that are magnetic and trigger light or sound features. 
 
    - There will be a “comprehensive marketing campaign” launched in the fall according to Bandai. 
 
    - Japanese street culture influences today’s cutting edge teen fashions. 
 
9. Cliq ( $7.99, age 4+ ) by Manley Toy Quest 
These five trendsetters each represent a high school clique; even the book-worms and rebels are included. 
    - Rated well among girls ages 7-10 surveyed. 
 
    - In a company test of the products, girls liked the functionality. 
 
    - Already on shelves at Toys R US, and at Walmart in September; a national TV ad to be aired soon. 
 
10. Lil Bratz:Lil´ High School Lockers (Approx $9.99, 4+) by MGA Entertainment 
Lockers are the best place to socialize in high school, but these even have essentials like books and pens. 
    - #1 selling mini doll in the UK according to MGA. 
 
    - Bratz won 8 of the top 100 overall best sellers in 2003. 
 
    - Included above, Lil’ Bratz Pax ranked as #2 in the mini category. 
 
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